Those who are really serious about sorting out their finances and achieving their goals.  They would want proper control over their goals and would want to ensure that they are achieved in a pre-meditated manner, instead of leaving it to chance. For those, who understand that a professional can guide them in the whole process, not just money management -  the need for sensible investing over chasing returns, in exclusion. For those who seek to optimize returns without exposing themselves to unwanted risks, achieve the correct allocation mix for investments and gain back control over money.  In short, it is for anyone who has understood the benefits of financial planning and it’s potential to deliver the desired result.